Today, UNest announces the acquisition of Littlefund, the simplest way to gift, track, and save towards your child’s goals.
Please see the announcement from the CEO & Founder of Littlefund, Mimi Chan, below:
Dear Littlefund Community,
Today is one of our proudest company milestones to share. I’m sharing it with you first because you all have been a huge part of our story.
Littlefund’s financial gifting platform has been acquired by UNest. With this acquisition, UNest and Littlefund will join forces to expand UNest’s offering with our gifting technology and continue growing as a market leader in helping families invest in their children’s future with ease.
“We couldn’t be more excited to join forces with Littlefund. Our teams share the same values, and there is a lot of synergy in terms of vision and demographics. Both are applying a modern, technology-driven approach to making financial solutions more affordable, accessible, and user-friendly for a new generation of parents,” – Ksenia Yudina, Founder & CEO of UNest
“The integration of Littlefund’s tech with UNest’s fast growing platform will unlock robust gifting functionality for UNest families and their friends. In addition, Littlefund users as part of UNest will have access to their powerful investment offerings. I am thrilled to join the UNest team and democratize access to the latest in family fintech.” – Isaac Dressman, Cofounder & CTO of Littlefund
The journey to here with you has been special. Since our launch in July of 2018:
- Tens of thousands of users nationwide and in every state
- Almost 100,000 goals created
- Over a million dollars processed in gift funds for your children
The vision for Littlefund was clear at its founding in 2017: to build a financial tech platform that will reimagine the future of finance for our next generation. I remember from the moment I became a new parent, I was overwhelmed with all the considerations and decisions that I had to make. Whether it was what diaper brand to purchase or how I’d start saving for my children’s future, it never felt simple. I no longer was thinking for myself and that pressure was tremendous. I eventually answered the diaper question for Liv, my first daughter, because she became the forcing function but I never got around to figuring out the saving thing. I realized that so many parents were in my shoes either with procrastination or constraint when it came to saving for their children’s journey. This was a big problem.
Isaac and I set out to build an onramp to savings that made it welcoming and easy for every parent to get started on their child’s financial journey. Thus, we focused on gifting as that onramp. The power of gifting allowed for others who cared for your child to share in the joy that comes with helping your little one achieve their dreams.
From then to now, it’s been an incredible journey and we hope you’ll continue with us. Littlefund joining UNest is a huge opportunity to make a bigger impact on families everywhere. In this next chapter, Isaac and I have committed to joining UNest’s team to see the vision we had set out for in 2017 come to life.
If you received our announcement by email then you are also aware that our Littlefund users and gifters can continue enjoying Littlefund as-is. Accounts will be maintained and sign ups are open. We want to make it clear that we will continue supporting our families and introduce new offerings in the future as seamless as possible.
Thank you again for your trust and support in Littlefund- the little Fintech startup reimagining savings; one gift at a time.
Onwards and upwards,
Founder & CEO