Today, UNest announces the acquisition of Littlefund, the simplest way to gift, track, and save towards your child’s goals.

Please see the announcement from the CEO & Founder of Littlefund, Mimi Chan, below:

 

Dear Littlefund Community,

 

Today is one of our proudest company milestones to share. I’m sharing it with you first because you all have been a huge part of our story.

 

Littlefund’s financial gifting platform has been acquired by UNest. With this acquisition, UNest and Littlefund will join forces to expand UNest’s offering with our gifting technology and continue growing as a market leader in helping families invest in their children’s future with ease.

“We couldn’t be more excited to join forces with Littlefund. Our teams share the same values, and there is a lot of synergy in terms of vision and demographics. Both are applying a modern, technology-driven approach to making financial solutions more affordable, accessible, and user-friendly for a new generation of parents,” – Ksenia Yudina, Founder & CEO of UNest

“The integration of Littlefund’s tech with UNest’s fast growing platform will unlock robust gifting functionality for UNest families and their friends. In addition, Littlefund users as part of UNest will have access to their powerful investment offerings. I am thrilled to join the UNest team and democratize access to the latest in family fintech.” – Isaac Dressman, Cofounder & CTO of Littlefund

 

The journey to here with you has been special. Since our launch in July of 2018:

  • Tens of thousands of users nationwide and in every state
  • Almost 100,000 goals created
  • Over a million dollars processed in gift funds for your children

 

The vision for Littlefund was clear at its founding in 2017: to build a financial tech platform that will reimagine the future of finance for our next generation. I remember from the moment I became a new parent, I was overwhelmed with all the considerations and decisions that I had to make. Whether it was what diaper brand to purchase or how I’d start saving for my children’s future, it never felt simple. I no longer was thinking for myself and that pressure was tremendous. I eventually answered the diaper question for Liv, my first daughter, because she became the forcing function but I never got around to figuring out the saving thing. I realized that so many parents were in my shoes either with procrastination or constraint when it came to saving for their children’s journey. This was a big problem.

 

Isaac and I set out to build an onramp to savings that made it welcoming and easy for every parent to get started on their child’s financial journey. Thus, we focused on gifting as that onramp. The power of gifting allowed for others who cared for your child to share in the joy that comes with helping your little one achieve their dreams.

 

From then to now, it’s been an incredible journey and we hope you’ll continue with us. Littlefund joining UNest is a huge opportunity to make a bigger impact on families everywhere.  In this next chapter, Isaac and I have committed to joining UNest’s team to see the vision we had set out for in 2017 come to life.

 

If you received our announcement by email then you are also aware that our Littlefund users and gifters can continue enjoying Littlefund as-is. Accounts will be maintained and sign ups are open. We want to make it clear that we will continue supporting our families and introduce new offerings in the future as seamless as possible.

 

Thank you again for your trust and support in Littlefund- the little Fintech startup reimagining savings; one gift at a time.

 

Onwards and upwards,

 

Mimi Chan

Founder & CEO

 

Ksenia Yudina, CFA, MBA

Founder and CEO

Ksenia is the Founder and CEO of U-Nest, the first mobile app that makes it easy for families to save for college. As an entrepreneur and finance professional, Ksenia has focused on alleviating the impact of student debt on families across the economic spectrum. Previously, Ksenia was a Vice President atCapital Group/American Funds, the largest 529 provider in the U.S. In this role, she played a leadership role in helping parents plan and manage their finances, with a focus on the future well-being of their children. Prior to Capital Group/American Funds, she was founder of a residential real estate company. Ksenia earned her bachelor’s degree in finance from CaliforniaState University Northridge, and an MBA from UCLA’s Anderson School of Management.

Mike Van Kempen

Chief Operating Officer

Mike joined U-Nest in September 2019 as COO. He was previously at Acorns, a financial wellness platform, where he spearheaded the analytics and growth initiatives. Mike successfully expandedAcorns’ paid acquisition strategy, adding over 4.5 million investment accounts. Mike began his career in strategy & analytics at Belly, a Chicago-based loyalty startup in 2012. At Belly, Mike led projects that fueled growth across all aspects of the business, growing the customer base from1,000 to over 11,000 merchants, and accumulating a membership of over 2 million customers.Mike holds a B.B.A. in Finance from Loyola University of Chicago.

Steve Buchanan

Chief Technology Officer

Steve has over 20 years of experience in delivering digital innovations in the financial sector. Steve previously orchestrated product architecture and innovation as a Solutions Architect/ Fintech consultant at Union Bank. Prior to Union Bank, he was Chief Architect and Director of Engineering at Calypso, a Silicon Valley startup, where he architected and built multiple financial solutions. He was also Head of Global Integrations at Globe One in Vietnam where he integrated its Peer-to-Peer lending products into core banking solutions. Steve also built the first ever electronic Equities &Equity Options trading systems for Scottish stock brokers Wood Mackenzie (acquired by CountyNatWest). He is a graduate of Edinburgh University.

Peter Mansfield

Chief Marketing Officer

Peter has built an impressive track record in multiple financial industry segments including payments, credit/prepaid cards and lending. He has played an instrumental role at a succession of financial industry leaders, co-founding companies such as Brand3 (acquired by American Express) and PropertyBridge (acquired by Moneygram), and, as the early stage marketing lead at Marqeta (where he was team member number two), BillFloat and WallabyFinancial (acquired by Bankrate).He has helped fast-growth companies reach an aggregate market value of close to $8 billion. Peter holds a bachelor’s degree in economics from the University of Angila, UK.

Sonya Kidman

Client Relationship Manager

Sonya Kidman is a Customer Success professional with a decade of experience in advocating for consumer through user research and genuine empathy. Sonya specializes in user behavior and regularly attends national and global training sessions in wellness and people analytics tools. Sonya is a true global citizen was born in Russia, grew up in Israel, lived and worked in Canada and NewZealand. That global expertise along with an undergraduate degree in Sociology from Tel AvivUniversity have helped to shape a bullet-prof Sonya's framework to develop a winning customer strategy.

Frank Mastrangelo

Board Member

One part banker and one part technologist, Frank spent his early days with the Annenberg Foundation and PNC Bank. His career path led him to Jefferson Bank, where he led the build-out of its electronic banking platforms, and where he would forge a powerful alliance with The Bancorp co-founder Betsy Z. Cohen. As President and COO of The Bancorp from its inception in 1999 Frank played a critical role in helping the organization become an industry bellwether for branchless financial services and a global leader in payments. For this, he has become a widely respected fintech expert, and thought-leader. Frank was recognized in 2013 by Banking Innovation, a leading industry journal, as an “Innovator to Watch.” and as one of the innovators shaping the future of banking. Frank is a graduate of West Chester University of Pennsylvania.

Disclosure

College Savings Calculator is a hypothetical tool that demonstrates how monthly contributions, age-based asset rebalancing, and tax savings may impact the long-term value of your account, and do not take into account a portfolio’s underlying investment management fees. Calculations assume the private institution cost inflation is 2.8%, public out of state cost inflation is 3.9%, public in state cost inflation is 2.7%. Portfolio is assumed to have only stocks and bonds. Monthly equity returns are based on the historical data from the 10-year track record of the stock market (SPY). Monthly fixed income returns are based on the historical data from the 10-year track record of the bond market index (AGG). The current college expenses are provided by the collegeboard.org. Actual account performance may differ due to market fluctuations, changes in recurring investments, and asset allocation. The information provided here is for illustrative purposes only and does not represent actual or future performance of any investment option and is not intended to predict or project the investment performance of any security or index.