Key Investing Principles for Any Investor


“April is Financial Literacy Month, so what better time to think about saving for the future? And with so many parents struggling due to the pandemic, it’s never been more clear how vital financial literacy is for young families. As we recover, it is important to consider protecting your family for an uncertain future and to set your children...”
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‘Unest’ Aims To Make Investing Easier


“Ksenia Yudina, the Founder & CEO of UNest joined Cheddar to discuss how the fintech platform offers parents affordable and accessible ways to save and invest for their children's future...”
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Female Finance Superpowers: Women Who Changed the Finance Market


“Females and Finance serves 3,000 professionals and gives members a user-friendly, professional platform to host networking, training and education events. Females and Finance supports women through business development, practice enhancement and entrepreneurship support. Women from all financial services and financial technology professions use Females and Finance to power their businesses...”
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How the CEO of fintech UNest is trying to make the cost of education sustainable for families


“Ksenia Udina, founder and CEO of UNest, discusses the importance of financial responsibility, and how the company offers easy access to digital 529 savings accounts...”
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New Accounts From Fintech Companies Offer Parents an Alternative to 529 Plans to Save for Their Kids’ Futures


“When Ksenia Yudina launched a startup that aimed to offer parents a simple, affordable and accessible way to save for college, she initially focused on 529 college savings plans...”
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5 Ways To Instill Money Management Skills In Kids


“There’s a saying in the education world that parents are a child’s first teacher, whether they choose to embrace the role or not. Of course, this doesn’t only apply to academics, but to life skills as well, such as money management…”
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Anthos Capital and NBA All-Star Baron Davis back LA-based college tuition savings service, UNest


“UNest, a Los Angeles provider of financial planning and savings tools for parents, including college savings plans and other beneficial investment vehicles for…”
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UNest Launches 529 College Savings App For Millennials, Tech-Focused Parents


“With the COVID-19 coronavirus, extreme uncertainty has hit home, forcing some families to consider tapping into their savings and investments…..”
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A first-time startup founder explains how to build the right team to attract investors and grow the business


“Ksenia Yudina didn’t see herself as an entrepreneur. But like many founders, she saw a problem in the market, and felt that she was in a perfect position to solve it.”
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How to pick the best 529 plan


“American families are missing an estimated benefit of $237 billion for future educational savings because they’re not using 529 college savings plans effectively, according to an October 2018 report from Morningstar…”
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How to pick the best 529 Plan


“American families are missing an estimated benefit of $237 billion for future educational savings because they’re not using 529 college savings plans effectively…”
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How much are you paying for your 529?


“529 plans are investment products designed to help families save for future education costs. A direct-sold 529 plan is a lower-cost, DIY option that can be opened online. Advisor-sold 529 plans must be purchased through a licensed financial advisor.”
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Savings Platform UNest Finds Momentum And Growth With Funding From Real All-Star Investor


“Access to financial experts and sophisticated investment tools have long been a hallmark resource for wealthy and high-income families. Households that sit on…”
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It’s Almost ‘529 Day,’ and States Say Don’t Forget This College Savings Gift


“College savings plans in many states are gearing up for their annual “529 Day” on Wednesday, when they offer incentives and promotions to encourage families to…”
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Don’t Forget this College Savings Gift


“College savings plans in many states are gearing up for their annual “529 Day” on Wednesday, when they offer incentives and promotions to encourage families to open and contribute to the special accounts.”
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Tips for Using a Roth IRA to Save for College


“Almost 40% of Parents Aren’t Saving for This Key Milestone”
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Need a tax break? Here are accounts that can ease tax burdens during big life transitions.


“Saving for retirement or other big life moments is often viewed as an end in itself: Sock away a little bit each month, and you’ll achieve your financial goals. But many of these accounts can also play a role in lowering your tax burden here and now.”
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3 Reasons to Invest in an Out-of-State 529 Plan


“The benefits of going out of state can be lower fees and better investment options.”
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Almost 40% of Parents Aren’t Saving for This Key Milestone


“There are a lot of important goals in life to save for, and misplaced priorities — or just bad money management — can mean that many of us find”
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Founders Bio


College Savings Calculator is a hypothetical tool that demonstrates how monthly contributions, age-based asset rebalancing, and tax savings may impact the long-term value of your account, and do not take into account a portfolio’s underlying investment management fees. Calculations assume the private institution cost inflation is 2.8%, public out of state cost inflation is 3.9%, public in state cost inflation is 2.7%. Portfolio is assumed to have only stocks and bonds. Monthly equity returns are based on the historical data from the 10-year track record of the stock market (SPY). Monthly fixed income returns are based on the historical data from the 10-year track record of the bond market index (AGG). The current college expenses are provided by the Actual account performance may differ due to market fluctuations, changes in recurring investments, and asset allocation. The information provided here is for illustrative purposes only and does not represent actual or future performance of any investment option and is not intended to predict or project the investment performance of any security or index.

Ksenia Yudina, CFA, MBA

Founder and CEO

Ksenia is the Founder and CEO of U-Nest, the first mobile app that makes it easy for families to save for college. As an entrepreneur and finance professional, Ksenia has focused on alleviating the impact of student debt on families across the economic spectrum. Previously, Ksenia was a Vice President atCapital Group/American Funds, the largest 529 provider in the U.S. In this role, she played a leadership role in helping parents plan and manage their finances, with a focus on the future well-being of their children. Prior to Capital Group/American Funds, she was founder of a residential real estate company. Ksenia earned her bachelor’s degree in finance from CaliforniaState University Northridge, and an MBA from UCLA’s Anderson School of Management.

Mike Van Kempen

Chief Operating Officer

Mike joined U-Nest in September 2019 as COO. He was previously at Acorns, a financial wellness platform, where he spearheaded the analytics and growth initiatives. Mike successfully expandedAcorns’ paid acquisition strategy, adding over 4.5 million investment accounts. Mike began his career in strategy & analytics at Belly, a Chicago-based loyalty startup in 2012. At Belly, Mike led projects that fueled growth across all aspects of the business, growing the customer base from1,000 to over 11,000 merchants, and accumulating a membership of over 2 million customers.Mike holds a B.B.A. in Finance from Loyola University of Chicago.

Steve Buchanan

Chief Technology Officer

Steve has over 20 years of experience in delivering digital innovations in the financial sector. Steve previously orchestrated product architecture and innovation as a Solutions Architect/ Fintech consultant at Union Bank. Prior to Union Bank, he was Chief Architect and Director of Engineering at Calypso, a Silicon Valley startup, where he architected and built multiple financial solutions. He was also Head of Global Integrations at Globe One in Vietnam where he integrated its Peer-to-Peer lending products into core banking solutions. Steve also built the first ever electronic Equities &Equity Options trading systems for Scottish stock brokers Wood Mackenzie (acquired by CountyNatWest). He is a graduate of Edinburgh University.

Peter Mansfield

Chief Marketing Officer

Peter has built an impressive track record in multiple financial industry segments including payments, credit/prepaid cards and lending. He has played an instrumental role at a succession of financial industry leaders, co-founding companies such as Brand3 (acquired by American Express) and PropertyBridge (acquired by Moneygram), and, as the early stage marketing lead at Marqeta (where he was team member number two), BillFloat and WallabyFinancial (acquired by Bankrate).He has helped fast-growth companies reach an aggregate market value of close to $8 billion. Peter holds a bachelor’s degree in economics from the University of Angila, UK.

Sonya Kidman

Client Relationship Manager

Sonya Kidman is a Customer Success professional with a decade of experience in advocating for consumer through user research and genuine empathy. Sonya specializes in user behavior and regularly attends national and global training sessions in wellness and people analytics tools. Sonya is a true global citizen was born in Russia, grew up in Israel, lived and worked in Canada and NewZealand. That global expertise along with an undergraduate degree in Sociology from Tel AvivUniversity have helped to shape a bullet-prof Sonya's framework to develop a winning customer strategy.

Frank Mastrangelo

Board Member

One part banker and one part technologist, Frank spent his early days with the Annenberg Foundation and PNC Bank. His career path led him to Jefferson Bank, where he led the build-out of its electronic banking platforms, and where he would forge a powerful alliance with The Bancorp co-founder Betsy Z. Cohen. As President and COO of The Bancorp from its inception in 1999 Frank played a critical role in helping the organization become an industry bellwether for branchless financial services and a global leader in payments. For this, he has become a widely respected fintech expert, and thought-leader. Frank was recognized in 2013 by Banking Innovation, a leading industry journal, as an “Innovator to Watch.” and as one of the innovators shaping the future of banking. Frank is a graduate of West Chester University of Pennsylvania.