
Smart Questions. Strong Starts.
UNest Families,
UNest was founded with the mission of creating a better financial future for families and democratizing access to investment solutions.In 2023, UNest entered a new chapter under veteran-led leadership, committed to trust, community, and putting families first. Our leadership team has known each other since our days at the United States Air Force Academy, and our Head of Compliance is an Army veteran.
We believe American families deserve a simple, easy-to-use, cost-effective platform to help invest in their kids’ future. Everything we do at UNest is designed to help families create that better future, whether it is being the low-cost leader in creating investment accounts, making gifting simple and easy, or allowing trusted brands to invest in a child’s future alongside family and friends.
We also believe financial wellness is a life skill, and it starts early. That is why we are building more tools, education, and guidance to help families teach kids smart money habits over time, from saving and investing basics to long-term decision-making. Our goal is to make investing approachable and to help kids grow up with confidence around money.
Protecting families is just as important as helping them grow wealth. As we expand UNest, we plan to broaden our offering into protection-focused products, including insurance solutions designed to help families safeguard what they are building. We will approach this the same way we approach investing: simple, transparent, and built around what families actually need.
Our Core Values
Families First
Every decision starts with what is best for families and their children, not institutions or insiders.
Low Cost, High Integrity
We’ve built UNest to be a low-cost provider because every dollar saved in fees is a dollar that compounds for a child’s future.
Community-led Growth
Family, friends, and trusted brands investing together create better futures for children.
Serving those who serve
As part of our mission, active-duty military members with active accounts receive an additional $20 deposited into their children’s accounts annually. As we grow, we hope to increase this amount and continue to serve those who serve all of us.
Thank you for putting your trust in UNest.
Garrett Gilbertson
Executive Chairman
Frequently Asked Questions
Don't just take our word for it
Hear what trusted money experts say about why UTMA and UGMA accounts can be a smart way to invest for a child’s future.
There are some tax advantages to using UGMA and UTMA accounts… Since they’re in your child’s name, the accounts will be taxed according to their tax bracket… There are no contribution limits on UGMA and UTMA accounts.
Dave Ramsey
Personal Finance Expert
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Investing for your kid’s future
Dave Ramsey
Personal Finance Expert
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...you could consider opening an account where you can dive deeper with the kids by your side. The easiest way to do so is to open a custodial account, known as an UGMA ... or UTMA ... account.
Jill Schlesinger
Emmy winning Business Analyst
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Straightforward “starter” investing account for kids
JILL SCHLESINGER
Emmy winning Business Analyst
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You can give children money that can accumulate somewhat tax-free over time... I love them (UTMAs) because they were like, trusts that you didn't need lawyers to create.... I think it's one of the better tax breaks around though. I know hunting for tax breaks may not sound very exciting, but that's how you take care of your family.
Jim Cramer
CNBC Host
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Give children money that can accumulate over time
Jim Cramer
CNBC Host
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