
Smart Questions. Strong Starts.
UNest Families,
UNest was founded with the mission of creating a better financial future for families and democratizing access to investment solutions.In 2023, UNest entered a new chapter under veteran-led leadership, committed to trust, community, and putting families first. Our leadership team has known each other since our days at the United States Air Force Academy, and our Head of Compliance is an Army veteran.
We believe American families deserve a simple, easy-to-use, cost-effective platform to help invest in their kids’ future. Everything we do at UNest is designed to help families create that better future, whether it is being the low-cost leader in creating investment accounts, making gifting simple and easy, or allowing trusted brands to invest in a child’s future alongside family and friends.
We also believe financial wellness is a life skill, and it starts early. That is why we are building more tools, education, and guidance to help families teach kids smart money habits over time, from saving and investing basics to long-term decision-making. Our goal is to make investing approachable and to help kids grow up with confidence around money.
Protecting families is just as important as helping them grow wealth. As we expand UNest, we plan to broaden our offering into protection-focused products, including insurance solutions designed to help families safeguard what they are building. We will approach this the same way we approach investing: simple, transparent, and built around what families actually need.
Our Core Values
Families First
Every decision starts with what is best for families and their children, not institutions or insiders.
Low Cost, High Integrity
We’ve built UNest to be a low-cost provider because every dollar saved in fees is a dollar that compounds for a child’s future.
Community-led Growth
Family, friends, and trusted brands investing together create better futures for children.
Serving those who serve
As part of our mission, active-duty and retired military veterans with active accounts receive an additional $20 deposited into their children’s accounts annually. As we grow, we hope to increase this amount and continue to serve those who serve all of us.
Thank you for putting your trust in UNest.
Garrett Gilbertson
Executive Chairman
Frequently Asked Questions
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For all you parents out there, do well by your children. Y'all can save! UNest!
Montell Jordan
Grammy-Nominated Artist
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This is how we UNest
Montell Jordan
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I have four kids, and their future matters. Saving and investing should not be complicated. UNest removes the friction that turns good intentions into unfinished projects. I wish this had existed earlier in my life.
Brent Celek
Superbowl Champion
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UNest makes investing easy
Brent Celek
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As a father of two young boys, I care about their financial future and I know that other parents are feeling the same way. By making it easy for parents to step into saving plans, UNest is going to transform the future of the next generation.
Baron Davis
NBA All-Star
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Transforming the financial future of the next generation
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