Important Disclosures

Certain information provided on the UNest Advisers, LLC (“UNest”) website is based on third-party sources which information, although believed to be accurate, has not been independently verified. UNest assumes no liability for errors and omissions in the information contained herein. This website information is provided for informational purposes only.

Forward Looking Statements

The presentations included on this website may contain “forward-looking statements” which are based on UNest’s beliefs, as well as on assumptions concerning future events, based on information currently available to UNest. Current and prospective clients are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of future performance, and are subject to a number of uncertainties and other factors, many of which are outside UNest’s control, which could cause actual results to differ materially from such statements. Any forward-looking statements speak only as of the date they are made and UNest assumes no duty to and does not undertake to update forward-looking statements. 

Hypothetical Performance Disclosure (anywhere projected growth is shown)

The performance results for UNest’s 529 plan investment account is based, in part, upon certain hypothetical assumptions which have been compiled by UNest. Hypothetical performance results may have inherent limitations, some of which are described below. No representation is being made that a 529 investment account will or is likely to achieve profits or losses similar to those shown. In fact, there are frequently significant differences between model or forward-looking projections and performance results subsequently achieved by following a particular strategy. These returns should not be considered as indicative of the skills of the investment adviser. Investments in a 529 plan investment account involve risk including the loss of principal.

Performance Results Presented Net of Fees

The UNest website and mobile application contain net-of-fees returns of the UNest Model that are managed in accordance with UNest’s investment strategy. The net-of-fees returns reflect the deduction of UNest’s $3 per month service fee [and other fees such as expense ratios] which collectively reduce returns. The net-of-fee returns do not reflect the reinvestment of dividends and other earnings.

Performance results will vary based upon when an investor would have invested during the period measured. Past performance is not indicative of future results.

Benchmark Definitions and Disclosures

The SPDR S&P 500 Trust is an exchange traded fund that seeks to track the investment results that correspond generally to the price and yield of the common stocks which make up the S&P 500 index. SPDR is an acronym for the Standard & Poor’s Depository Receipts which was the former name of the exchange traded fund. Its ticker symbol is SPY.

The iShares Core U.S. Aggregate Bond ETF is an exchange traded fund that seeks to track the investment results of an index which is composed of the total U.S. investment-grade bond market. This investment vehicle provides broad exposure to U.S. investment grade bonds and can be used to diversify a portfolio with a fixed income component to seek stability and produce income. Its ticker symbol is AGG.

A blended benchmark of SPY and the AGG [9.83% & 0.85% based on 10 year performance from October 2009 to October 2019]. For comparison, the S&P 500 returned 10.8% over the same period according to The numbers represented there exclude inflation and dividends.

You cannot invest directly in an index, which also does not take into account trading commissions and costs. The volatility of the indexes may be materially different from the performance of any UNest investment account. The SPY, AGG, or a blend of the two are included merely to show the general trend in the broad equity and bond [fixed income] markets for the periods indicated and are not intended to imply that any portfolio is similar to an index either in composition or element of risk. The indexes are unmanaged and an investment cannot be made directly into any index or blended benchmark presented.

Past performance is no guarantee of future results. SEC registration does not imply a certain level of skill or training. 

Blogs on the UNest Website

Blogs and articles contain the current, good-faith opinions of the authors but not necessarily those of UNest. The documents are meant for educational purposes only and should not be considered as investment advice or a recommendation of any type.  The documents may contain forward-looking statements.


College Savings Calculator is a hypothetical tool that demonstrates how monthly contributions, age-based asset rebalancing, and tax savings may impact the long-term value of your account, and do not take into account a portfolio’s underlying investment management fees. Calculations assume the private institution cost inflation is 2.8%, public out of state cost inflation is 3.9%, public in state cost inflation is 2.7%. Portfolio is assumed to have only stocks and bonds. Monthly equity returns are based on the historical data from the 10-year track record of the stock market (SPY). Monthly fixed income returns are based on the historical data from the 10-year track record of the bond market index (AGG). The current college expenses are provided by the Actual account performance may differ due to market fluctuations, changes in recurring investments, and asset allocation. The information provided here is for illustrative purposes only and does not represent actual or future performance of any investment option and is not intended to predict or project the investment performance of any security or index.

Ksenia Yudina, CFA, MBA

Founder and CEO

Ksenia is the Founder and CEO of U-Nest, the first mobile app that makes it easy for families to save for college. As an entrepreneur and finance professional, Ksenia has focused on alleviating the impact of student debt on families across the economic spectrum. Previously, Ksenia was a Vice President atCapital Group/American Funds, the largest 529 provider in the U.S. In this role, she played a leadership role in helping parents plan and manage their finances, with a focus on the future well-being of their children. Prior to Capital Group/American Funds, she was founder of a residential real estate company. Ksenia earned her bachelor’s degree in finance from CaliforniaState University Northridge, and an MBA from UCLA’s Anderson School of Management.

Mike Van Kempen

Chief Operating Officer

Mike joined U-Nest in September 2019 as COO. He was previously at Acorns, a financial wellness platform, where he spearheaded the analytics and growth initiatives. Mike successfully expandedAcorns’ paid acquisition strategy, adding over 4.5 million investment accounts. Mike began his career in strategy & analytics at Belly, a Chicago-based loyalty startup in 2012. At Belly, Mike led projects that fueled growth across all aspects of the business, growing the customer base from1,000 to over 11,000 merchants, and accumulating a membership of over 2 million customers.Mike holds a B.B.A. in Finance from Loyola University of Chicago.

Steve Buchanan

Chief Technology Officer

Steve has over 20 years of experience in delivering digital innovations in the financial sector. Steve previously orchestrated product architecture and innovation as a Solutions Architect/ Fintech consultant at Union Bank. Prior to Union Bank, he was Chief Architect and Director of Engineering at Calypso, a Silicon Valley startup, where he architected and built multiple financial solutions. He was also Head of Global Integrations at Globe One in Vietnam where he integrated its Peer-to-Peer lending products into core banking solutions. Steve also built the first ever electronic Equities &Equity Options trading systems for Scottish stock brokers Wood Mackenzie (acquired by CountyNatWest). He is a graduate of Edinburgh University.

Peter Mansfield

Chief Marketing Officer

Peter has built an impressive track record in multiple financial industry segments including payments, credit/prepaid cards and lending. He has played an instrumental role at a succession of financial industry leaders, co-founding companies such as Brand3 (acquired by American Express) and PropertyBridge (acquired by Moneygram), and, as the early stage marketing lead at Marqeta (where he was team member number two), BillFloat and WallabyFinancial (acquired by Bankrate).He has helped fast-growth companies reach an aggregate market value of close to $8 billion. Peter holds a bachelor’s degree in economics from the University of Angila, UK.

Sonya Kidman

Client Relationship Manager

Sonya Kidman is a Customer Success professional with a decade of experience in advocating for consumer through user research and genuine empathy. Sonya specializes in user behavior and regularly attends national and global training sessions in wellness and people analytics tools. Sonya is a true global citizen was born in Russia, grew up in Israel, lived and worked in Canada and NewZealand. That global expertise along with an undergraduate degree in Sociology from Tel AvivUniversity have helped to shape a bullet-prof Sonya's framework to develop a winning customer strategy.

Frank Mastrangelo

Board Member

One part banker and one part technologist, Frank spent his early days with the Annenberg Foundation and PNC Bank. His career path led him to Jefferson Bank, where he led the build-out of its electronic banking platforms, and where he would forge a powerful alliance with The Bancorp co-founder Betsy Z. Cohen. As President and COO of The Bancorp from its inception in 1999 Frank played a critical role in helping the organization become an industry bellwether for branchless financial services and a global leader in payments. For this, he has become a widely respected fintech expert, and thought-leader. Frank was recognized in 2013 by Banking Innovation, a leading industry journal, as an “Innovator to Watch.” and as one of the innovators shaping the future of banking. Frank is a graduate of West Chester University of Pennsylvania.