August 19, 2025
A recent study from the TIAA Institute and GFLEC (Global Financial Literacy Excellence Center) paints a sobering picture of America’s financial literacy landscape: national financial literacy scores have stagnated at just 49%. Despite the abundance of financial apps, budgeting tools, and investing platforms available today, nearly half of U.S. adults continue to struggle with core money concepts. Even more concerning, the study highlights a widening generational divide—with younger adults consistently scoring lower than older cohorts.
This is more than just a statistic; it’s a wake-up call. Financial literacy isn’t just about knowing the definitions of “compound interest” or “inflation.” It’s about having the confidence and skills to make everyday financial decisions—whether that’s saving for a child’s future, paying down debt, or planning for retirement. When nearly half the population lacks this foundation, families risk being left behind.
At UNest, we believe this stagnation doesn’t have to define the next generation. By starting early, simplifying the process, and focusing on family-centered financial education, we can help reverse the trend. Here’s what the study reveals—and how UNest is working to change the trajectory.
1. Financial education is not keeping pace
According to the TIAA/GFLEC study, older adults typically perform better on basic financial assessments, while younger generations—those who arguably face the most complex financial realities—lag behind. Student debt, rising housing costs, and economic uncertainty demand strong financial skills, yet many young adults are entering these challenges without the necessary foundation.
Why? For one, financial education in schools remains inconsistent. Only a handful of states mandate personal finance courses for high school students, leaving many to learn through trial and error. Without structured education, the cycle of low literacy continues.
2. Tools without education aren’t enough
The proliferation of apps, credit-building platforms, and savings accounts is encouraging—but technology alone doesn’t solve the problem. Having access to a tool isn’t the same as knowing how to use it wisely.
That’s why UNest was designed differently. Instead of just providing a savings account, our app integrates guided, goal-based learning that helps parents and children understand what their money is doing. Each investment decision is explained in clear, simple terms, turning financial planning into a teachable moment. It’s not just about storing money—it’s about learning as you grow.
3. Families want to do better
The study also revealed a hopeful insight: many people recognize their lack of knowledge and want to improve. This desire is critical because it shows that motivation exists—it just needs the right outlet.
UNest helps families take that first step without fear or confusion. By stripping away the jargon and providing a transparent, user-friendly platform, parents can build confidence while simultaneously modeling healthy financial habits for their children. The goal isn’t perfection—it’s progress.
4. Intergenerational learning creates ripple effects
Perhaps the most powerful insight in addressing financial literacy is the role of intergenerational learning. When parents involve their children in saving and investing—explaining goals, setting milestones, and celebrating achievements—they create a ripple effect.
Children who grow up understanding the basics of money management are more likely to carry those habits into adulthood. And when those children eventually become parents, the cycle of literacy strengthens instead of stalls. UNest accounts are uniquely positioned for this purpose, bridging education with action in a way that benefits the entire family.
5. Progress begins at home
While schools and policymakers continue to debate how to integrate financial education into curricula, families don’t have to wait. In fact, the most lasting money lessons often come from home. Everyday conversations—about budgeting for groceries, saving for a vacation, or planning for college—become steppingstones toward lifelong confidence.
UNest empowers families to take charge of these lessons by offering:
- Intuitive savings tools tailored to real-life goals.
- Customizable investment portfolios that grow alongside your child.
- Educational touchpoints that explain concepts in ways families can easily grasp.
By making the process both actionable and understandable, families can start building financial literacy today—not years down the road.
Why this matters now
The stagnation revealed by the TIAA/GFLEC study should not be ignored. Financial literacy doesn’t automatically improve with age or exposure—it improves through intentional action, consistent learning, and practical application. For families, that means moving beyond wishing and into doing.
At UNest, we see financial literacy not as a one-time achievement but as a lifelong journey. By giving families the tools to start small and grow steadily, we’re helping shift the national trend from stagnation to progress.
Final Thought
The latest study may highlight stagnation, but it also highlights possibility. The fact that families want to learn and do better means the solution is within reach. If we prioritize early education, embrace intergenerational learning, and use technology as a teaching tool—not just a storage space—we can create a future where financial literacy is the norm, not the exception.
📲 Join the movement for better financial futures. Start saving—and learning—with UNest today.
This material is for informational purposes only and should not be construed as financial, legal, or tax advice. You should consult your own financial, legal, and tax advisors before engaging in any transaction. Information, including hypothetical projections of finances, may not take into account taxes, commissions, or other factors which may significantly affect potential outcomes. This material should not be considered an offer or recommendation to buy or sell a security. While information and sources are believed to be accurate, UNest does not guarantee the accuracy or completeness of any information or source provided herein and is under no obligation to update this information.
