You are currently viewing Gen Z Is Planning for Kids Earlier Than You Think

Gen Z Is Planning for Kids Earlier Than You Think

June 06, 2025

Gen Z is reshaping the parenting playbook—starting families earlier and planning ahead financially. CNBC reports this generation is more financially aware, goal-oriented, and tech-savvy than ever before.

UNest was made for this moment. Our app lets Gen Z parents save automatically, invest in their child’s future, and turn financial education into action.

Whether it’s for college, a first home, or a business idea, UNest makes early planning easy—and meaningful.  

Ready to take the next step? Download the UNest app and start today.