Millennial Parents Are Breaking Old Parenting Norms - and It's a Good Thing
Millennial parents are rewriting the rules - and 2026 is shaping up to be a major turning point in how families raise their kids. According to Scary Mommy, parents today are actively moving away from outdated approaches in favor of more inclusive, child-centered, and financially conscious parenting.
From rejecting toxic positivity to setting healthier work-life boundaries, millennial caregivers are making intentional choices about the values they want to pass on. They're also ditching the guilt associated with "me time" and investing more in their children's emotional and financial well-being - not just their academic performance.
One major theme is sustainability - not just in how families consume products, but how they plan for their future. Parents are more focused on creating lasting systems of support. That includes saving early, talking openly about money, and setting their kids up with the tools they need to thrive as adults.
At UNest, we believe this mindset shift is powerful.
We're seeing more families ask, How can I give my child not just love and support, but a real financial foundation?
That’s exactly where a UTMA (Uniform Transfers to Minors Act) custodial account can help. Unlike traditional savings accounts, UTMA accounts allow you to invest on behalf of your child from an early age - with flexibility to use the funds for a wide variety of future goals, not just college. Whether it's a first car, starting a small business, or moving into a new apartment, these funds grow alongside your child.
By taking small, consistent steps now - like contributing $25 a month - parents can build meaningful wealth for their children without sacrificing their own financial health.
The new wave of parenting isn't about perfection. It's about showing up intentionally, creating space for growth, and investing in what really matters. Financial preparation is part of that journey, and we're here to support families every step of the way.
Want to give your child a flexible financial head start?
Don't just take our word for it
Hear what trusted money experts say about why UTMA and UGMA accounts can be a smart way to invest for a child’s future.
There are some tax advantages to using UGMA and UTMA accounts… Since they’re in your child’s name, the accounts will be taxed according to their tax bracket… There are no contribution limits on UGMA and UTMA accounts.
Dave Ramsey
Personal Finance Expert
Read
Tap to flip back
Investing for your kid’s future
Dave Ramsey
Personal Finance Expert
Tap for more
...you could consider opening an account where you can dive deeper with the kids by your side. The easiest way to do so is to open a custodial account, known as an UGMA ... or UTMA ... account.
Jill Schlesinger
Emmy winning Business Analyst
Read
Tap to flip back
Straightforward “starter” investing account for kids
JILL SCHLESINGER
Emmy winning Business Analyst
Tap for more
You can give children money that can accumulate somewhat tax-free over time... I love them (UTMAs) because they were like, trusts that you didn't need lawyers to create.... I think it's one of the better tax breaks around though. I know hunting for tax breaks may not sound very exciting, but that's how you take care of your family.
Jim Cramer
CNBC Host
Watch
Tap to flip back
Give children money that can accumulate over time
Jim Cramer
CNBC Host
Tap for more
