Where Do Kids Learn About Money - And Why Parents Should Pay Attention
When it comes to financial education, most parents assume school is the main place kids learn about money. But according to a recent study cited by The Financial Brand, that’s not the case.
In fact, kids are more likely to learn money habits from their parents - for better or worse.
The research, conducted by Junior Achievement and Citizen's Bank, found that:
- Only 27% of students learn about money in school
- 74% say their parents are the top source of financial lessons
- Yet only 23% of parents feel confident teaching money skills
This disconnect leaves many families unprepared. Kids are learning about money from everyday interactions - not formal lessons. What they see at home shapes how they spend, save, or avoid talking about finances altogether.
Why It Matters
Kids pick up financial behavior early. Whether it's how you talk about bills, swipe a debit card, or use an app to split dinner, those moments add up. Without intentional guidance, children may enter adulthood without key financial skills - budgeting, investing, or even understanding how compound interest works.
This is where UNest steps in.
A Financial Head Start with UNest
UNest UTMA custodial accounts allow families to invest for a child's future in a flexible way. But just as important - they're a powerful teaching tool.
When parents involve their kids in watching their investment grow or setting goals together, it turns abstract concepts into real-life understanding. A $25 deposit becomes more than a number - it becomes a lesson.
At UNest, we believe financial literacy isn't one talk - it's a conversation that grows over time. It starts with consistent action, transparent decisions, and the right tools to support your family's goals.
📢 Get started today
Help your child build money confidence.
Don't just take our word for it
Hear what trusted money experts say about why UTMA and UGMA accounts can be a smart way to invest for a child’s future.
There are some tax advantages to using UGMA and UTMA accounts… Since they’re in your child’s name, the accounts will be taxed according to their tax bracket… There are no contribution limits on UGMA and UTMA accounts.
Dave Ramsey
Personal Finance Expert
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Investing for your kid’s future
Dave Ramsey
Personal Finance Expert
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...you could consider opening an account where you can dive deeper with the kids by your side. The easiest way to do so is to open a custodial account, known as an UGMA ... or UTMA ... account.
Jill Schlesinger
Emmy winning Business Analyst
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Straightforward “starter” investing account for kids
JILL SCHLESINGER
Emmy winning Business Analyst
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You can give children money that can accumulate somewhat tax-free over time... I love them (UTMAs) because they were like, trusts that you didn't need lawyers to create.... I think it's one of the better tax breaks around though. I know hunting for tax breaks may not sound very exciting, but that's how you take care of your family.
Jim Cramer
CNBC Host
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Give children money that can accumulate over time
Jim Cramer
CNBC Host
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