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Financial Literacy Starts at Home: Researching Stocks with Your Kids

May 30, 2025

A new WSJ study shows that most retail investors skip doing research before buying stocks—a risky habit we can change at home. At UNest, we believe that financial literacy starts young and grows with consistent family conversations.

Use your child’s UNest UTMA account as a learning opportunity. Research companies together. Talk about dividends, risks, and why saving is a long-term game. These lessons don’t just build wealth—they build wisdom.

Help your kids ask the right questions about money, and give them the tools to answer them. Start your financial literacy journey with UNest.