The Nest Egg #3: Forbes named UNest a Best Custodial Account
Forbes Advisor named UNest a Best Custodial Account of 2026.
By the UNest team · 7 min read
Hi there,
It's back to school season and the backpacks are coming out. So don't forget to check out our awesome back to school deals in the rewards section!
Here is what we have for you this week:
Learn to talk with your kids about money so they know where their lunch money is coming from. Then we'll share some news we're proud of from Forbes Advisor and finally take a look at our friend Karissa Collins and her family of 11 kids!
Let's get into it! — Mitch, from The Nest Egg team
💡 FOR PARENTS
The back to school money talk
Back to school season is a surprisingly good time to talk money with your kids and with yourself. Did you know only 1 in 4 parents chat about finances with their children?
Only 25%
of U.S. parents who live with children say they talk with their kids about finances
Forbright Bank survey of more than 1,800 U.S. consumers · via Stacker
Kids who grow up hearing about money will feel more confident handling it. Talk to your kids about the importance of money with these five easy conversations to get them learning:
1. Where does money come from?
2. How do you save it?
3. How do you spend it wisely?
4. How do you make smart money decisions?
5. How do you keep money safe online?
When talking about saving money, you can open your kid's UNest account and show them the importance of saving money for their future.
📰 Read about all 5 conversation starters
🏆 IN THE NEWS
Forbes Advisor named UNest a Best Custodial Account of 2026
Forbes ranked UNest #2 of 6 for Bank Reputation and Customer Experience, with 58% of analyzed customer comments positive.
Forbes Advisor reviewed 30+ custodial account providers and picked six. UNest made the list!
“Our research found that the UNest Custodial Account ranks among the best custodial accounts.”
— FORBES ADVISOR
CONSUMER SENTIMENT INDEX
FORBES ADVISOR · AUG 18, 2026
Thank you!
“
That 7.8 comes from families like you, and it means a lot to all of us at UNest. We are putting that feedback to work on gifting and rewards, and on making UNest the best place for families to invest in their kids’ futures.
THE UNEST TEAM
WHAT FORBES CALLED OUT
✓ Premade portfolios, including socially responsible options
✓ No fees on balances under $300 in the first 12 months
✓ Easy to set up, automate savings, track progress, and invite family and friends to contribute
📰 Read the Forbes Advisor list →
Tell everyone the great news! Tell all your friends and family about UNest so their kids can get a head start too. Give them your referral code to help them sign up today and get $20 in your account! ⬇️
You'll earn $20 once your friend signs up with your link and completes 3 consecutive monthly deposits.
Source: Forbes Advisor, “Best Custodial Accounts Of 2026,” published Aug. 18, 2026. Consumer Sentiment Index score of 7.8/10 and the #2 of 6 reputation ranking are Forbes Advisor’s own proprietary measures as of that date and are subject to change. Forbes Advisor is not a UNest client; its rankings reflect its own methodology and criteria, are not a recommendation or endorsement of UNest’s services, and are not representative of any individual client’s experience or indicative of future performance or results. UNest did not pay any compensation, directly or indirectly, to be included in or to use this rating. Your first $300 invested is fee-free for one year. After 12 months, or once your balance reaches $300, accounts are billed $2 per month plus a 0.25% annual fee, billed monthly. You can cancel anytime.
💗 SPONSORED SPOTLIGHT
Karissa Collins
Wife & Mama of 11 — Raising Blessings, Sharing Joy
— Karissa Collins 💗
Karissa has a wonderful video about her family
and how important their futures are to her.
Check it out:
Big dreams start with small steps.
Why we love them
The Collins family is one of the biggest households on the internet, and Karissa films it the way it actually happens. Eleven kids, a homeschool schedule, and grocery math. Through it all, Karissa is a planner who cares about what each of her children will need. That's why building a UNest account was perfect for their family and we are happy to help grow their future.
— Mitch, The Nest Egg team
Instagram @thecollinskidsfamily
Paid sponsorship disclosure: Karissa Collins is a paid sponsor of UNest and received compensation from UNest for this feature and the linked video. She is not a UNest employee, and this is not an endorsement by an impartial third party. Her statements reflect her own views and her own experience only, may not be representative of the experience of any other client, and are not a guarantee of any particular result. Compensation creates a material conflict of interest and an incentive for her to promote UNest. Nothing here is investment, tax, or legal advice, and no compensation was paid for a client testimonial regarding investment performance.
⭐ PRODUCT OF THE WEEK
New school year, a new set of specs. GlassesUSA has you covered with 7.5% of your purchase invested into your UNest account. Take advantage of their buy 1 get 1 FREE deal to get even more out of your purchase.
See the benefits: They can see the whiteboard and you can even get a pair of new sunglasses. Your new glasses become a contribution toward college.
Ongoing offer
Tap “Shop Now” to shop with GlassesUSA.com and they’ll invest 7.5% of your purchase into your UNest account. You must tap the button and complete your purchase in the same session to redeem. Reward does not include taxes, fees, or shipping and handling charges. Canceled orders and/or returned merchandise is not eligible for this promotion. Please note, this promotion cannot be used with other promotions or coupons. Full rewards terms.
🛍 FROM THE MARKETPLACE
Back to school edition: shop the supply list or sign up through UNest rewards, and money lands in your kid's account. ✏️📚🎒
Old Navy · 2% invested
Update their wardrobe and stock the closet, earn cash back.
CVS · 3% invested
Glue sticks, folders, and the 47 other things on the supply list.
Instacart · $5 invested
Lunchbox restock, delivered. $5 for activating a new account.
🗳 QUICK POLL
LAST POLL RESULTS
In last week's poll the winning vote was football 🏈
I know everyone is excited for the new season starting next month and let's hope it's a good one!
👇 VOTE THIS WEEK
Have you had a money talk with your kid yet?
Yes, we have chats
Once or twice
No, but this week’s the week
Tap to vote — results in next week's issue.
REFER A FRIEND
Earn $20 for every friend
who invests
When a friend signs up and completes 3 consecutive monthly deposits, you get $20.
When your friend signs up using your link and sets up monthly recurring deposits for their child, you'll receive $20 once they complete 3 consecutive monthly deposits. The $20 is added directly to your UNest account.
💬 FEEDBACK
How was this week's issue?
👍 👎
Have any thoughts or comments?
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