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Our mission

Helping every family give their kids a better future.

UNest is a veteran-led investing app for working families. We make it simple to start, even if you've never invested.

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A mom and dad laughing as they play on the grass with their young son and daughter.
  • 100K+registered parents
  • $50M+invested
  • Award-winning appBest Mobile App Award 2020
  • Veteran-ledveteran-led since 2023
Aaron's family of seven, mom in dress uniform, standing in front of American flags

Our story

Veteran-led, for families who've never invested.

UNest started with a simple idea. Saving for your kids shouldn't take a finance degree. We built an app for busy parents, so the whole family can help a child's future grow.

“In 2023, UNest entered a new chapter under veteran-led leadership, committed to trust, community, and putting families first. Our leadership team has known each other since our days at the United States Air Force Academy, and our Head of Compliance is an Army veteran.”

Garrett Gilbertson, Executive Chairman
See how we support military families

Our values

What guides every decision.

  • Families first.

    Every decision starts with what's good for parents and kids.

  • Low cost, high integrity.

    Simple fees, explained up front.

    See pricing
  • Growing together.

    Free guides for every stage of your child's life.

    Read our free guides

Forbes AdvisorBest Custodial Accounts of 2026

As seen in

  • The New York Times
  • CNBC
  • Forbes
  • Good Morning America
  • Yahoo Finance

Questions about UNest

Is UNest safe?
Yes. UNest Securities, LLC is a FINRA and SIPC member. SIPC protects client accounts up to $500,000, including $250,000 for cash. SIPC does not cover market losses, and investing involves risk.
Is UNest SEC-registered?
Yes. UNest Advisers, LLC is an SEC-registered investment adviser. Registration does not imply a certain level of skill or training.
Where is my child's money held?
Your child's investments are held in their own custodial account at Apex Clearing Corporation. The money belongs to your child.
How many families use UNest?
100K+ parents have registered with UNest, and families have invested $50M+.
How do I contact UNest?
Email us at support@unest.co, or tap the “?” button on any page.
See all questions

Forbes AdvisorBest Custodial Accounts of 2026

Start your child's account in minutes.

First year free on balances up to $300. Family can give with one link.*

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  • 100K+ registered parents
  • $50M+ invested
  • 4.7 App Store rating
  • Veteran-led